In September 2004, Britney Spears launched her first fragrance, Curious by Britney Spears, a flirty floral scent with musk and vanilla. The perfume was the #1 fragrance of 2004 in department stores sales. And in 2005, Curious was honored by the Fragrance Foundation, naming it Best Womens Fragrance. The light-hearted scent possesses a blend of Louisiana magnolia and wrapped in the sensuality of vanilla-infused musk.